Beauty Bakerie is, in their own words, a cosmetics company ‘on a mission to spread the spirit of kindness and sweetness.’ A black owned company founded and led by breast cancer survivor Cashmere Nicole, their products are cruelty-free, vegan-friendly and gluten-free, and all are undeniably adorable in their bakery inspired packaging. I have no concept of how long their Lip Whips have been around, but over the past year I’ve seen several of my favourite pinups mention on social media that these are one of their favourite lip products, so I was excited to give them a try. The matte version appears to be available in 26 shades but not all of those are available in the UK, so I ordered Cranberry Stiletto as a little treat recently and was eager to see how it would work for me.

The Packaging

Other Beauty Bakerie products are crafted to look like little bags of flour or lollipops, et cetera, but these Lip Whips are fairly typical as far as liquid lipstick tubes go, which is understandable. They’re still cuter than the average though, coming in a pink and gold cardboard box which slides apart to reveal the product. There’s a twisted effect on the inside of the frosted tube that makes me think of old fashioned barber pole’s, though in sweet-treat terms I suspect it’s more inspired by candy canes? The lid is a metallic blue with ‘Lip Whip’ embossed in a cursive font. 

The applicator is doe’s foot wand, with a nice pointed tip, short hairs, and a dip in centre of wand to hold more product to reduce the amount of times you need to return the  applicator to the tube. There’s 3.5ml of product in each tube. 

The Formula 

The formula is lightweight and thin, with great pigmentation. It’s a true matte and dries down quickly, within 30 seconds, to become transfer-proof. Cranberry Stiletto, specifically, applied a bit patchy for me, which isn’t a total shock as I’ve found similar shades of dark reds from other brands have sometimes done the same. However, after being disappointed by my wear test and discussing it with a friend (more on that below,) I ordered another shade, Mon Cheri, and found there was no patchiness issues with that shade. 

Once dry, the formula feels light but matte on lips. I found it felt more drying the longer I wore it, increasing with each touch up. It’s very similar to what regular matte liquid lipstick wearers will have experienced with products from many other brands. 

As it’s a long-lasting, transfer-proof formula, it can’t be removed with basic soap or cream cleansers. You’ll need an oil based or dual oil-water makeup remover to get it off easily, but if you’re in a pinch you can break the formula’s seal with lip balm and remove it with a tissue, repeating the process of applying balm then wiping with a tissue until all traces have been removed. 

Swatches

Mon Cheri

A classic blue toned red.

 

Cranberry Stiletto

A deep blue-toned berry. 

Wear Test

You can see below how Lip Whip performed for me throughout a day’s wear. Please do note, however, that I don’t adapt how I eat or drink at all when wearing lipstick, with no delicate peeling back of the lips to avoid cutlery or any similar dainty behaviours, so I’m sure careful and lipstick-conscious eaters will find this lipstick performs better than my wear tests suggest–consider this a worse case scenario for the lipstick’s performance, really. I consume the same snack and a drink through a straw for all my wear tests, followed by a reapplication, then eat a similar lunch so wear tests across all my lipstick reviews can be fairly compared. 

I tried Cranberry Stiletto first and it lasted as expected through a snack of crisps/chips and a glass of Pepsi Max drunk through a straw, with slight wear around the inside of my lips (photo 2 below.) When I touched up afterwards I noticed my top lip was a little faded and feathered around my cupid’s bow, presumably from contact with a tissue when I blew my nose. Still, the touch up following that snack applied well (3,) which I was surprised by considering the first application was a bit pitchy.

Before I ate my lunch I took a look at my lips in a mirror to discover I had bad ‘butthole lips’ on the inner lips, not a totally shocking result from a liquid lipstick, but it was more pronounced than I get from most of my faves—worst, though, my lower lip had cracked along the edge, so it looked okay with my lips relaxed but if I flattened them out at all it was very obvious. After eating a chicken salad wrap with a glass of water drunk through a straw, a decent amount of the product wore off from the centre of my lips (4.) Nothing terrible, but at this point I was fed up since it was hot, so I didn’t bother to reapply to cover all the issues. My lips had started to have that slightly clammy thick feeling somewhat similar to Maybelline’s Matte Inks, but not quite as thick. Considering the thinness of this formula I thought I’d experience a sensation of increasing dryness, not clamminess.

Feathering and cracking is not something I generally experience with lipsticks, so I asked my friend Kat about it, knowing that these Lip Whip’s are mask-proof on her and even perform better for her than the Maybelline Superstay Matte Inks, my Holy Grail lip product. 

Kat was surprised by my experience but did express that Cranberry Stiletto is a shade that under-performs compared to the other shades she owns. Mon Cheri is going to be her wedding lipstick, she loves it so much, so I wrote off Cranberry Stiletto as one of those dark red shades that failed in formulation, an occurrence I’ve experienced before from other brands, as documented in my review of the Sleek Matte Me XXL lippies. I was reluctant to spend £20 on another shade of a lipstick that didn’t work for me, but considering Kat loved this product so much I decided it was worth another try, especially if it meant I could provide an informative review that could warn you off the one dud shade of an otherwise great product. 

So, when Mon Cheri arrived it applied much more smoothly than Cranberry Stiletto, with no patchiness. Within an hour I had a bit of butthole lip going on, which is very quick for me to experience that, and upon further inspection I could even see that parts of the lipstick had flaked off from my inner lip (photo 1 below.) I hadn’t eaten or drunk anything, so I wouldn’t typically expect to experience any wear like that so quickly. I didn’t touch it up before I ate a snack a while later (2,) a packet of crisps/chips eaten alongside an iced coffee drunk through a straw, and there was some breakdown on my inner lip but nothing wild considering the product had already flaked away a little beforehand. I tend to find liquid lipsticks either flake off or soften (and therefore possibly smudge) when encountering food/drink, and this lipstick is a flaker. That means little flakes of lipstick can end up on your teeth but the outer edge of your lipstick will stay firmly in place. I touched up my inner lip following my snack and the formula reapplied nicely (3.) For lunch, it did break down on my inner lip again, as I would’ve expected after drinking a large glass of water by straw and eating a chicken salad wrap. Another touch-up went on fine, though it did start to feel quite drying, rather than clammy as Cranberry Stiletto had, so since I was only at home I just removed it at this point and slathered on some lip balm. 

Conclusion

So, in terms of eating and drinking, Mon Cheri performs pretty in line with most other decent liquid lipsticks. My only disappointment in this shade was that my inner lip didn’t stay looking perfect for as long as I would expect it to without any interference from friction or consumable goods. I do accept, however, that personal body chemistry must play a huge role in the way makeup performs for us all, and considering lipsticks have to line an always-warm and full-of-enzymes part of the body, I understand that different formulas will perform better or worse on different people. For my friend Kat, this lipstick is one of her absolute favourites. For me, I wasn’t blown away by this formula in either shade so I won’t be buying any other colours, and will likely just use these up when shooting for the blog. 

In the end, Mon Cheri was definitely an improvement over Cranberry Stiletto, the latter of which I do not recommend. My Maybelline Matte Inks wear better for me overall, and at half the price, but I do like that the Lip Whips are truly matte, as, despite their name, the Matte Inks really have a more satin finish. If dropping £20 on a lipstick is no big deal for you then these are worth a try. If £20 a lipstick makes you a little sad or is simply out of your budget, I would say the Lip Whips don’t noticeably outperform any of the other most loved liquid lipsticks out there so you can probably just assure yourself you aren’t missing out.