It’s that time of year again: I’m fresh back from my trip to London Edge and I’ve got all the previews you want ready in my handy-dandy round up.
London Edge outfit, Jade dress + Lucy cardigan C/O Collectif
For those of you that don’t know what London Edge is, it’s an alternative fashion trade show held twice a year to display the new season’s upcoming collections from the exhibiting vendors. Stockists of the brands attend to decide which items they want to order for their stores and websites, and bloggers are often invited to cover the releases for their readers. For vintage-style loving ladies, that means seeing the new lines of favourites such as Collectif, Hell Bunny, Voodoo Vixen, Banned/Dancing Days, Unique Vintage, Seamstress of Bloomsbury, and many more. Basically, there’s a lot of very pretty stuff all on display under one roof.
The only pic Giselle & I remembered to take together all weekend
For this SS17 event I went with my bestie babe Giselle, with whom I also spent the previous day catching up on life, gossip, and having a great time bowling and eating at Bayswater’s All Star Lanes. The fun continued at Edge, where we got to catch up with some of our favourite vintage ladies, like owner Claudia of Deadly is the Female, model Scarlett Luxe, owner Kerry of Audrey Stars Boutique, Sandy from Vivien of Holloway, and blogging kiwi babes Soda Fontaine and Miss Victory Violet (brief though the latter meeting was.) I always love finding out what new pieces other ladies have been most taken with at the show, as it’s interesting to see if we’ve all selected the same stand-out items that are therefore bound to be bestsellers that we may have to fight over at the online checkout, or whether we have differing appreciations for the upcoming styles.
As easily distracted as I can be at Edge with so many things to look at and people to talk to, I did my best to snap my usual excited and hurried pictures of the items I loved best and those I felt my readers would enjoy so that I can give you a glimpse of what’s to come. Here, below, let me share with you my top picks for upcoming SS17.
A rail of nautical and tropical blues
Scenic Mountain Jade dress
Aida Zak Nora Abstract print dress
Aida Zak Erin in a new anchor print
Watermelon Jade dress (also coming in Jasmine skirt)
Tropical print Fairy doll dress
On Offer: Tropical prints, harlequin, gingham, watermelon fun, border prints, mermaid vibes with seaside prints, more super high-waisted jeans and the return of their (newly improved) capris.
Extra extra: AW17/18 previews showed a return of many favourite styles in new colours and prints, plus some new shapes and interesting changes for the brand. Olive, burgundy and navy feature heavily, there’s faux fur trim back again, and their best loved coats in new colourways.
My Favourites: Literally too many to name. Tropical Fairy doll dresses, Jade dresses, harlequin Dolores tops, anchor print Erina.
On Offer: Striped ribbon wrap wedges, striped and gingham ballet flats, kitschy strapped flat sandals featuring fruit or cactus, solid coloured flats with cut-out vamps.
Extra extra: AW17/18 will have so many cute retro booties you can’t even handle it. I’m not allowed to show you yet, but believe me, you’re going to be on board.
My Favourites: The nautical coloured striped wedges, of course, (even though they’re stupidly not pictured here) and the black/white striped and gingham flats.
The dress that calls my name in my sleep
Peachy vintage dream
Matching bag to the Rachel Jensen collab line
Floral prettiness with petticoat underskirt included
Floaty spring sweetness
Excitedly blurry awesome striped jumpsuit
New nautical jumpsuit
Dramatic cocktail wear
Casual summery stripes
Adorable playsuits aplenty!
On Offer: Summer stripes, adorable playsuits, florals, flower-trimmed necklines, their first bridal range, a sequel to last summer’s bestselling nautical jumpsuit.
Extra extra: Loved the Chicago Chic Blog collaboration from this winter? The matching vanity handbag will be coming this July (ish).
My Favourites: SO MANY. The green daisy-trimmed pieces, coral-peach floral neckline dress, dark striped print, andthe cute playsuits with wide flaired shorts.
White Ryder bag, which kills me
Short sleeved cardigans for spring
Anchor print joy
Lighthouse print on one of two dresses + skirt
Perfect nautical sweater
Monte Carlo 50s dress
Monte Carlo print up close
Cute little gingham daisy pieces
On Offer: Fun nautical, tropical, fruit and daisy prints, short sleeved cardigans, a killer white wicker style bag that can pass for vintage.
My Favourites: The Ryder bag, the 50s lighthouse print dress, and monte carlo 50s dress.
Bold Golightly new print
Bandanna print, new dress style
Pink Hamilton colourway!
Bit of garden sweetness
Polka dots and a sailor tie feel
More fun stripes!
Did I mention stripes?
Rack of novelty skirts
Perfect checked shirtdress
More lighthouses, every line has one this season
A finer stripe
On Offer: Lots of familiar styles in new prints and colours, including the Dolores, Golightly, Eva Marie and Hamilton, plus the high-waisted bikinis their famous for, bold stripes, a bandanna print, and multiple cutesy novelty print skirts and nautical prints.
Extra extra: Two words–UV kids.
My Favourites: All the bright striped dresses killed me, plus the pale blue and white checked shirt dress and the bandanna dress.
Strappy dancing shoes
Popular staples in new prints/colours
Willow-pattern style prints on items of every kind
Cute cropped gingham top
Lemon yellow pinstripe fit and flare dress
More flamingos, it was a thing
Gingham trimmed capri pants
On Offer: Flamingos, LOTS of willow pattern-esque blue on white print, popular tops in new colourways or prints, bags and shoes to match the prints on the clothing.
My Favourites: Willow pattern dress, yellow striped dress, striped boat neck top.
Short sleeve, red colourway of an AW piece
Old favourites in new shades
Mix ‘n’ match prints
Kitchen storage tins and jars print atop stripes
On Offer: The Housewife Collection, inspired by the 50s housewives with a twist. Lots of gingham, daisies, pastels, and novelty prints featuring coloured bicycles, kitchen storage jars. Classic Miss C dress shapes in new colours or featuring textured design inserts. Jumpsuits, of course.
My Favourites: The light brown and pale blue striped dress featuring on the last page of the lookbook which I couldn’t actually find at the show, ha.
Gorgeous shift dress in a vibrant coral
Green velvet wiggle time
Fun summer floral
Sunshine yellow polka dots
On Offer: Simple and classic wiggle dresses, the return of the Isabelle dress in two new prints, flutter sleeved softly flared dresses, a sudden burst of metallic gold.
Extra extra: AW preview included velvet wiggles, floor length dresses, and simple styles with button details.
My Favourites: The lighthouse print Isabelle dress, hands down.
Love UR Look
Fave of the line
Embroidery, mix ‘n’ match prints, interesting necklines
On Offer: Gingham, desert/cacti and Wild West themes featured as embroidered appliques, and all the usual interesting necklines and design details Love UR Look is known for.
My Favourites: Blue printed shirt dress as featured above, and the bird dress with pink, blue and orange birds.
Pretty Retro/The House of Foxy
On Offer: Simple mix ‘n’ match separates, shirt dresses, sweaters, the amazing above mustard jacket and floral dress. Plus, their menswear line, 20th Century Chap.
My Favourites: The mustard ensemble above, be still my heart.
Seamstress of Bloomsbury
On Offer: Easy-to-wear, easy-to-care-for flowing jumpsuits and 40s style dresses, a burst of gingham, some simple summer whites, prints that aren’t overwhelming or overly bold.
My Favourites: Red gingham strap dress with feature pockets and navy trimmed simple white dress.
And there you have it! My favourites of what I could find, though I still suggest you keep your eye out for the official lookbooks from your favourite brands to see the full range. Some brands like Collectif have already begun releasing their SS17 line, while others, like Voodoo Vixen, are expecting their first releases to begin coming in at the end of this month. I suggest you get your wishlists prepped and your pennies ready!