Last year was my first year at London Edge, an alternative and vintage style clothing trade show in London held twice a year to preview upcoming Spring/Summer and Autumn/Winter lines from clothing brands. The show exists primarily for stockists to scout out the upcoming season’s offerings so they can choose what they want to stock in their in-store and online boutiques, but London Edge invites bloggers too so that they can bring the news of the show to their readers.
This year I was super excited to go to the SS16 February show, sure that some of my favourite brands would have some truly awesome stuff coming up soon. I was not wrong. Several brands, including Collectif and Voodoo Vixen, released their SS lookbooks online a few weeks before London Edge, so I had seen a lot of what they had to offer before I attended, but there were still tons of companies whose spring and summer offerings were still under-wrap beforehand. Plus, there’s something about getting to see items in person, even if you can’t try them on, which is so much better than trying to get a full sense of them online. Bearing all that in mind, I went up to London this past weekend armed with a feverish sense of clothing curiosity and my camera, with one of my pinup besties, Giselle, at my side to trade off comments, gasps and admiring groans with as we combed through the rails. Continue reading