For a long time, I’ll admit, I didn’t actually know what Hearts and Found was. I saw the account tagged on Instagram many times in ladies outfit posts but somehow I never twigged that it was a custom made Etsy maker, probably because their Instagram account is focused on posting collections of 40s and 50s era photos, rather than pictures of their hand made goods. When I finally twigged earlier this summer and took a look at the Etsy store, I immediately saw at least a half dozen items I wanted to buy. All were totally affordable in vintage-style terms, even when delivered to the UK from Vietnam where the maker, Marjorie, is based. I dithered for weeks over what I wanted to order first, changing my mind not just over which item of clothing but also which print, before finally settling on the Sunday Picnic Penelope dress.

Continue reading →