Here’s the thing about London Edge: there’s so many pretty things everywhere that the volume of them is almost numbing and you begin to act a bit like a greedy toddler hopped up on sugar in a vast toy store, leafing through the racks and mumbling ‘want, want, want’ about practically all the lovely things, far more than you could ever conceivably buy.
It can take some serious self-restraint and concentration to organise your photo taking and mental cataloging throughout the day in order to best use the event as a way to plan out your purchases for the upcoming season being previewed. Sometimes I end up mentally dog-earring items I change my mind about later once they actually come into stock, when the druggish enthusiasm of the day has worn off. Considering that, my favourite part of the whole experience comes in the moments when a piece is so gorgeous that it will literally make me pause, my whole body stilling while my mouth gapes. When I’m there with friends I turn with wide eyes to look at them, wordlessly holding out the dress or skirt or bag, and said friends, often Giselle, will say ‘Oh you need that. That is so you.’ I feel validated and gratified. It IS so me, yes, thank you for acknowledging that; I must have it.
Just such a scene happened as I rounded a set of shelves at the Collectif booth in September and clapped eyes on the Lulu Hun Mara heels, this time pointing them out, mouth wide, in glee to Collectif’s own designer Julia. I feel that same glee here today to be able to finally get these sweet, classic little ruby cuties on my feet.
Miss Amy May 