Another day, another brand claiming their lipstick is transfer-proof. Sometimes that’s true, as long as you apply the exact right amount and don’t eat or drink, and sometimes it doesn’t even dry down completely with one light application, begging me to wonder ‘transfer-proof in what universe?!’ I can only assume that a person’s body chemistry can affect this issue, because as we know a product may be perfect for one person and completely fail on another, but still, when I came across 3INA and their The Longwear Lipstick recently I had high hopes. Their claims are on par with the other leading liquid lipsticks out there, and the customer reviews on LookFantastic were great, so I ordered 3 shades hoping I had just found a lipstick even more incredible than my favourite, Maybelline’s Super Stay Matte Inks. Continue reading →