I featured Louella Deville here on the blog not too long ago reviewing the delicious Iris Frenchie dress, an item that, months on, I still look forward to wearing every single time I pull it out of my wardrobe as if it’s the first debut wear. Considering my love for that dress, I’m excited to be taking a closer look at what other things the Louella Deville line has to offer, this time by way of some of their separates and one of their novelty brooches.
In case you haven’t heard of Louella DeVille, I’m here to do you a favour by telling you: y’all, you need to know about Louella DeVille. It might spark your sense of recognition if I tell you that this clothing line is designed by and sold through what was once Your One Stop Pinup Shop, an Australian pinup boutique that has in the past included brick-and-mortar stores, pinup pamper photography session packages and, a while back, the original beginnings of this clothing line, before owner Bek’s lovely daughter began to walk and Bek put the line on hold.
Over the following years as her little girl grew, Bek grew her business with those Australian stores, as well as photographing hundreds of ladies in their pinup finest in her studio. Last year Bek moved the store entirely online, becoming Louella DeVille Boutique, and recently, finally, the time came for her to bring her ideas of her own vintage inspired clothing line back out to play. Continue reading