In case you haven’t heard of Louella DeVille, I’m here to do you a favour by telling you: y’all, you need to know about Louella DeVille. It might spark your sense of recognition if I tell you that this clothing line is designed by and sold through what was once Your One Stop Pinup Shop, an Australian pinup boutique that has in the past included brick-and-mortar stores, pinup pamper photography session packages and, a while back, the original beginnings of this clothing line, before owner Bek’s lovely daughter began to walk and Bek put the line on hold.

Over the following years as her little girl grew, Bek grew her business with those Australian stores, as well as photographing hundreds of ladies in their pinup finest in her studio. Last year Bek moved the store entirely online, becoming Louella DeVille Boutique, and recently, finally, the time came for her to bring her ideas of her own vintage inspired clothing line back out to play. Continue reading →