I swear this dress was trying to elude me. I went to London Edge at the beginning of the year and spent a big chunk of my time there at the Collectif booth, pawing through their vast and beautiful line of SS16 releases, as well as a lot of their AW16 pieces (it’s going to be so amazing you guys, omg, just wait.) Aida Zak is one of Collectif’s house brands, like their 60s inspired line Bright & Beautiful, and I can only think I didn’t check that rack as thoroughly because I did not spot this Erina dress while I was there. It was only once I came home and watched some of the London Edge catwalk videos on Retro Daisy’s Instagram (a pinup shop located in Worthing, England) that I saw this dress. It was instant love-lust-gimme.
I wanted it for my birthday celebrations and there was some mild worrying on my part as to whether it would be released in time. I wanted to purchase it from Retro Daisy, since they had been so lovely to me about helping me track down which brand it was, but due to Collectif getting their new releases online before everyone else, including their own stores, let alone stockists, I had to guiltily order it from Collectif directly to get it in time. You’ll see why any second now, because my birthday celebration was a giant picnic fun day, and tell me, isn’t this a perfect picnic dress?