Ah September, we meet again. I’ve been pretty excited about that because I have a little time off work, but mostly because it’s London Edge time! It opened yesterday and I dragged my excited butt up to London to check out the collections for all you lovelies. This season’s event was actually a little different to usual as a lot of the larger repro brands have been super organised this year and got their lookbooks out early in the past few weeks, with some even releasing large portions of their lines already too. Consequently, I’ve tried not to take pictures of items that are already on sale or those you would have seen in lookbooks, but in case you’ve been out of the loop lately I’ll add links to any online Lookbooks and new releases below as well. Let’s go!
London Edge is a fashion industry event at which alternative labels preview their new lines for the upcoming season. As alternative fashion includes retro and vintage styled clothing some of your favorite UK repro brands took up spots in London this past week to debut their Spring/Summer lines. This year’s SS event was sponsored by Voodoo Vixen, and the lovely VV team invited a selection of bloggers to attend the bloggers press day on Sunday to see what exciting things were going on. I was lucky enough to invited, along with 3 of my fellow British Belles, so what was already an exciting day became even more so as it morphed into a mini Belles reunion.
The first thing I did when I arrived at the event–and I do mean the first thing–was head to the Voodoo Vixen stand to peek at their spring line. This beeline excitement stemmed from a hunch I had that they would have at least one nautical piece coming up, and I was right–I immediately spotted a blue nautical print featuring a white ship’s wheel, featured not only on a wiggle dress and a flared dress, but also on an adorable shorts and top set. Hello sailor! There were lots of lovely items I spied from the new season that I loved, but the other stand-out piece that caught my eye and swiftly wooed me was a beautiful peach and white gingham flared dress with a super cute bow necktie detail. The second these pieces go on sale I am snatching them up!