I discovered the other day, completely by accident, that there has been more than one release of new shades of L’Oreal’s Signature Rouge matte liquid lipstick that I wasn’t aware of. I do most of my online beauty shopping on Superdrug, but they didn’t have any of the new shades I had stumbled upon elsewhere, only the new Brilliant range of Signature Rouge lipsticks which have a glossy finish rather than a matte. Down the rabbit hole I went trying to figure out, almost obsessively, what I had missed, how many reds I was now sorely lacking, and how I could find them. Lucky for you, I’m going to fill you in on everything I found.

According to L’Oreal Paris’s social media accounts their newest release for the Signature Rouge Matte liquid lipstick range is the Empowered Collection, comprised entirely of reds and pinks. I’ve managed to get 4 of the shades from this collection; 136 Armored, 137 Red, 139 Honored, and 139 Adored. I’m not just being weird about those names, they’ve really leaned into highlighting the RED of it all. I haven’t been able to confirm the shade range for certain, but I believe there might be 9 shades in total in this collection.