I’m ashamed to admit it, because I feel like I’ve been missing out, but this is my first experience with Emily and Fin. I’ve been following the brand for a while, loving, coveting, swooning. I always make a bit of a show out of buying my first piece from a brand, believing it will set the tone for our potentially loving future pretty-things-on-my-body relationship. So with Emily and Fin, I made a habit out of regularly visiting their New Items page and scrolling and scrolling, umm’ing and ahh’ing, putting this dress in my cart, then that skirt, then another dress, paralyzing myself with indecision as if I was deciding on something much more important and difficult than Which Pretty Thing Am I Going To Treat Myself To First?

Every time I decided I’d finally chosen my First Piece (yes, capitals, because we’ve established how important that is) I would excitedly go to purchase and–boom! It was sold out in my size. Because of course it was, their pieces are classic and lovely, and there were plenty of other women admiring their clothing who were being much less sentimental about hitting the checkout now button. Continue reading →